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What is variable printing?
Variable
printing creates targeted documents by placing customer-specific text or
graphics into a page layout template. Each copy is different from every
other copy, containing information directed only at the intended
recipient. Personalized letters, account statements and targeted
marketing materials are just a few of the uses for variable printing.
You see,
Marketing using variable printing makes it possible to establish a
communication dialogue over time with customers or prospects whose needs
you understand in depth.
Variable
printing allows you to increase your marketing results through the
development of an offer with a unique advantage over that of your
competitors. This offer either improves customer retention or encourages
the customer to buy more products or services from you. |
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Benefits:
Using
customized information, variable printing allows you to reduce costs,
speed turnaround times and increase the efficiency of your
communications. Among other things, variable printing makes it possible
to:
· Increase
effectiveness by delivering targeted communications to your customers
· Ensure
the security of sensitive information with increased mail integrity.
· Track
response rates with bar-coded surveys and other documents
· Reduce
waste by automatically selecting the proper inserts for each mail piece
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Variable printing has a powerful impact:
% improvement by using personalization
Response rate 34.0%
Average order size/value 24.5%
Repeat
orders/retention 47.6%
Overall revenue/profit 31.6%
Response time 34.9%
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The
proof for new variable printing technologies is in the ability to
implement.
The
more personalized a direct mail piece, the more targeted it is to the
intended reader, the more likely it is to elicit a positive response.
And it works. Large corporations have used variable printing for years.
Now it's your
turn and we can help. We're experts in variable printing and direct
mail. We use it routinely and we help our customers to use it daily. Our
experience and our drive to stay ahead of technology have combined to
offer you variable printing.
Ask us how we
can make variable printing not only affordable for your company but
extremely effective in reaching your audiences and increasing response.
Call us 512-275-9300 or send us an email at orders@print-logics.com to
discuss your needs and objectives and how we can help.
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