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Bigger is Better!

Print Logics now offers oversize color!

 Business Banners, Advertising, Artwork on Canvas, Posters, Tradeshow Graphics, Point of Purchase Displays, Menu Boards, Sales Presentation Graphics, Back Lit Displays, Legal Graphics.

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Top Ten List of electronic output problems

1. Missing fonts: Due to the fact that there are many different manufacturers of fonts, it is very important to enclose the fonts that were used when the actual document was created. Even though we have an extensive type library, there are often subtitle differences in

Typefaces that can cause text to reflow, kerning/tracking values to be different and position of text to be slightly different. This is also important that you enclose both the screen front and the print font (postscript only). True Type fonts have the printer font and the screen font located in the same place, however they seldom work. It is recommended that you do not use True Type fonts at all. There are also font sets on the market that contain a True type version of the font inside the postscript suitcase. These fonts can cause very inconsistent output, especially when a document has to be trapped.

2. Missing support files or embedded graphics: Under most circumstances, we will open and resave every graphic that is contained in your document. We do this to assure that all saved settings are consistent with our output device. If you embed your graphics (usually PageMaker) and don’t enclose the original file, there is a great risk that there could be information contained within the linked graphic that could cause our equipment to improperly output or not print at all.

3. Improper formatting: In most cases it is necessary to “re-format” a customers document. We usually have to reformat because the trim size of your document must contain all glue tabs, reinforcements, etc. This is why we will supply a die template if you call or e-mail us.

4: Using custom spot colors in a process document: in applications such as illustrator or Freehand, it is possible to create your own color builds. These colors need to be converted to “Process” colors and re-saved (or re-exported). A good way to test whether you have spot colors contained within your process job is to run color separated laser or inkjet prints.

5. Using process colors in a spot color document: When creating a document that needs for instance to be 2 PMS colors, it is impossible to output film with a full color photograph in it. Any outside graphics that will be placed in the document must have custom spot color names EXACTLY the same as what is used in the desktop publishing program. A good way to test whether you have process colors contained within your spot color job is to run color separated laser or inkjet prints.

  6. Improperly created gradients & blends: When creating a gradient in Freehand or Illustrator, the color range many NOT go from any color to white. The proper way for creating a gradient from 100% of PMS#287 to white is to define the upper level of the color 100% PMS 287 and define the lower end of the gradient 0% PMS 287.

7. RGB photographs, graphics, color definitions and pattern fills: RGB refers to Red Green Blue, the colors that are used to create what you see on your computer monitor. All photographs, graphics and colors must be converted to CMYK (Cyan, Magenta, Yellow & Black) color values to be printed. While this is something that any service bureau will see, it is best that you change all colors to CMYK before it is worked on, as this sometimes dramatically affects the quality and range of the colors contained in your document. Programs such as Freehand and Illustrator give you the capability of using pattern fills. Please avoid using than as they seldom work in a postscript environment.

8. Colorized TIF files: The term “colorized TIF” refers to a grayscale photo or line art that is saved as black and white, then “colorized” after the graphic is placed in the desktop publishing application. Most applications will allow you to do this, however, during the file-ripping procedure results vary. It is okay to “colorize” a TIF file, provided the background of the placed object is white. If you also colorize the background of the photo, costs will be incurred to reformat the file for the desired effect.

9. TIF files that have no background: Anytime you save a photo or graphic as a TIF, it is very important to remember to make the background of the photo white. If you place a grayscale graphic in a picture box that contains no background, the edges of the picture will be very “fuzzy” upon output.

10. Low resolution graphics: It is very important that you do not take, for example, graphics from the internet, print them to film and expect them to look like they do on your computer screen, Most internet graphics are saved at a resolution of 72dpi (dots per inch). This is insufficient for printing at high resolution. The proper resolution for grayscale photos or color photos is 300-350dpi at 100% placement. This means that if you scan a 4x5 picture and want to place it at the same size, the scan should be 300-350dpi. Try to avoid enlarging photos in your desktop publishing application, as enlarging proportionately reduces the resolution. However, reducing a photo in a desktop publication application increases resolution. The proper image size for scanning line-art (no dot pattern) is 800-1200dpi.

Print Logics
2101 East Saint Elmo Road, Suite 350
Austin, Texas 78744
(512) 275-9300

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Last Updated May 06, 2008